<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[west & ease: Design]]></title><description><![CDATA[Insights and practical guidance for designers to grow, lead, and make impact.]]></description><link>https://www.westandease.com/s/design</link><image><url>https://substackcdn.com/image/fetch/$s_!7N3Z!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Faac9d487-e54b-4c3c-acab-f9ca60f9ed3a_120x120.png</url><title>west &amp; ease: Design</title><link>https://www.westandease.com/s/design</link></image><generator>Substack</generator><lastBuildDate>Tue, 21 Apr 2026 08:05:48 GMT</lastBuildDate><atom:link href="https://www.westandease.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[west & ease]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[westandease@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[westandease@substack.com]]></itunes:email><itunes:name><![CDATA[Leslie Luo]]></itunes:name></itunes:owner><itunes:author><![CDATA[Leslie Luo]]></itunes:author><googleplay:owner><![CDATA[westandease@substack.com]]></googleplay:owner><googleplay:email><![CDATA[westandease@substack.com]]></googleplay:email><googleplay:author><![CDATA[Leslie Luo]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[Your design portfolio might be working against you]]></title><description><![CDATA[The 75% framework to help you find the right balance to get your portfolio to start conversations with the right teams and companies as a product designer in tech.]]></description><link>https://www.westandease.com/p/75-percent-portfolio-guide</link><guid isPermaLink="false">https://www.westandease.com/p/75-percent-portfolio-guide</guid><dc:creator><![CDATA[Leslie Luo]]></dc:creator><pubDate>Tue, 24 Feb 2026 15:35:27 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!MC1w!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F19ad2d4d-ba44-418f-a18e-1f03663df660_3840x2160.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!MC1w!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F19ad2d4d-ba44-418f-a18e-1f03663df660_3840x2160.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!MC1w!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F19ad2d4d-ba44-418f-a18e-1f03663df660_3840x2160.png 424w, https://substackcdn.com/image/fetch/$s_!MC1w!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F19ad2d4d-ba44-418f-a18e-1f03663df660_3840x2160.png 848w, https://substackcdn.com/image/fetch/$s_!MC1w!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F19ad2d4d-ba44-418f-a18e-1f03663df660_3840x2160.png 1272w, https://substackcdn.com/image/fetch/$s_!MC1w!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F19ad2d4d-ba44-418f-a18e-1f03663df660_3840x2160.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!MC1w!,w_2400,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F19ad2d4d-ba44-418f-a18e-1f03663df660_3840x2160.png" width="1200" height="675" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/19ad2d4d-ba44-418f-a18e-1f03663df660_3840x2160.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:false,&quot;imageSize&quot;:&quot;large&quot;,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:1200,&quot;bytes&quot;:115349,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.westandease.com/i/184614525?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F19ad2d4d-ba44-418f-a18e-1f03663df660_3840x2160.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:&quot;center&quot;,&quot;offset&quot;:false}" class="sizing-large" alt="" srcset="https://substackcdn.com/image/fetch/$s_!MC1w!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F19ad2d4d-ba44-418f-a18e-1f03663df660_3840x2160.png 424w, https://substackcdn.com/image/fetch/$s_!MC1w!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F19ad2d4d-ba44-418f-a18e-1f03663df660_3840x2160.png 848w, https://substackcdn.com/image/fetch/$s_!MC1w!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F19ad2d4d-ba44-418f-a18e-1f03663df660_3840x2160.png 1272w, https://substackcdn.com/image/fetch/$s_!MC1w!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F19ad2d4d-ba44-418f-a18e-1f03663df660_3840x2160.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>We&#8217;ve all been there: you&#8217;ve built up projects, clients, and team experience, and you&#8217;re eager for your next role. But as you apply for jobs, you don&#8217;t hear back&#8230;especially from the companies you&#8217;re most excited about.</p><p>One of the first things I tell design coaching clients is that how you present yourself in your portfolio can work against you. That&#8217;s because many portfolios unintentionally hide a designer&#8217;s real talent by forgetting the core purpose: <strong>to show, not tell, why you should be hired.</strong></p><p><em>*Specifically, when I refer to portfolios, this means public portfolios that product designers share and submit for consideration as opposed to case study presentations during live interviews and/or final rounds.</em></p><div><hr></div><p>Since 2014, I&#8217;ve been on both sides of the hiring table: as an applicant, hiring manager, and fractional design lead. I&#8217;ve reviewed hundreds of portfolios and coached designers through the same question: &#8220;<em>Why can&#8217;t I land a role when I think my portfolio is enough?&#8221;</em></p><p>If you&#8217;re interested in having a partner on your side to figure this out together, book a 1-on-1 design coaching session. I&#8217;m here to help.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;mailto:leslie@andluo.studio?subject=1-on-1 design coaching session&quot;,&quot;text&quot;:&quot;Book a 1-on-1 design coaching session&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="mailto:leslie@andluo.studio?subject=1-on-1 design coaching session"><span>Book a 1-on-1 design coaching session</span></a></p><div><hr></div><h1><strong>The &#8220;75% rule&#8221;</strong></h1><p>Just like your r&#233;sum&#233;, your portfolio should quickly clarify your experience for recruiters and hiring managers. Both make snap decisions on applications often after a brief scan and comparison to dozens of others.</p><p>Instead of documenting every detail and decision, treat your portfolio as a tool to spark interest and open the door for conversations.</p><p>The direct link to your portfolio is likely not the main way you&#8217;re discovered, either. Like any user flow, consider how one finds your information: through word of mouth, LinkedIn, or by posting your work. It doesn&#8217;t usually start because someone found your portfolio website organically.</p><p>With that in mind, public portfolios can be used in several ways to enhance your r&#233;sum&#233; and overall application. <strong>In</strong> <strong>your public portfolio, you should show at most 75% of your best work in each case study, and save the rest of your detailed case studies for live portfolio reviews.</strong></p><p>The 75% rule is a framework I developed from pattern-matching what actually prompts a recruiter or hiring manager to lean in, ask questions, and want to talk. Plus, it helps give a &#8220;stopping&#8221; point for ourselves to say, this is good enough and start applying rather than fixating on the perfect portfolio (because that simply doesn&#8217;t exist).</p><div><hr></div><h1><strong>What is too much or too little</strong></h1><p>Here are a few examples of where portfolios can fall short.</p><p>Folks who work in really complicated fields or products often want to highlight all the difficulties or complexities they faced. <strong>But these types of case studies can be bogged down in detail, causing hiring managers to skip over key points or miss the value entirely.</strong></p><p>Another common mistake is overloading portfolios with personality: <strong>too much motion, blurs, or flourishes can distract from the work. If it&#8217;s unclear whether a design decision was project-driven or just for show, the portfolio loses impact.</strong></p><p>Striking the right balance between content and visuals is also crucial. <strong>Too much text can overshadow the &#8220;show&#8221;; too many visuals can lack story.</strong> Tailor your portfolio to your audience so hiring managers <em>see</em> your fit and want to learn more.</p><p>The list can go on; instead, let&#8217;s focus on how we can get to the right balance, based on the type of role you want.</p><div><hr></div><h1><strong>Putting the 75% rule to work</strong></h1><p>After doing an initial audit, I often collaborate with my clients to do the following:</p>
      <p>
          <a href="https://www.westandease.com/p/75-percent-portfolio-guide">
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          </a>
      </p>
   ]]></content:encoded></item><item><title><![CDATA[Becoming a confident facilitator]]></title><description><![CDATA[Essential tools and techniques to help you confidently guide collaborative sessions in any environment&#8212;as a designer in tech and beyond.]]></description><link>https://www.westandease.com/p/becoming-a-confident-facilitator</link><guid isPermaLink="false">https://www.westandease.com/p/becoming-a-confident-facilitator</guid><dc:creator><![CDATA[Leslie Luo]]></dc:creator><pubDate>Tue, 04 Mar 2025 18:20:59 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/b42a60fa-7b4c-4f82-a5b7-f54757787b0d_3840x2160.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!5nRJ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F94c1d66c-7301-45c4-9d4d-33e9537ca525_3840x2160.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!5nRJ!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F94c1d66c-7301-45c4-9d4d-33e9537ca525_3840x2160.png 424w, https://substackcdn.com/image/fetch/$s_!5nRJ!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F94c1d66c-7301-45c4-9d4d-33e9537ca525_3840x2160.png 848w, https://substackcdn.com/image/fetch/$s_!5nRJ!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F94c1d66c-7301-45c4-9d4d-33e9537ca525_3840x2160.png 1272w, https://substackcdn.com/image/fetch/$s_!5nRJ!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F94c1d66c-7301-45c4-9d4d-33e9537ca525_3840x2160.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!5nRJ!,w_2400,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F94c1d66c-7301-45c4-9d4d-33e9537ca525_3840x2160.png" width="1200" height="675" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/94c1d66c-7301-45c4-9d4d-33e9537ca525_3840x2160.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:false,&quot;imageSize&quot;:&quot;large&quot;,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:1200,&quot;bytes&quot;:217447,&quot;alt&quot;:&quot;White text on blue background that says \&quot;A confident facilitator enables other to shine.\&quot;&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-large" alt="White text on blue background that says &quot;A confident facilitator enables other to shine.&quot;" title="White text on blue background that says &quot;A confident facilitator enables other to shine.&quot;" srcset="https://substackcdn.com/image/fetch/$s_!5nRJ!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F94c1d66c-7301-45c4-9d4d-33e9537ca525_3840x2160.png 424w, https://substackcdn.com/image/fetch/$s_!5nRJ!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F94c1d66c-7301-45c4-9d4d-33e9537ca525_3840x2160.png 848w, https://substackcdn.com/image/fetch/$s_!5nRJ!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F94c1d66c-7301-45c4-9d4d-33e9537ca525_3840x2160.png 1272w, https://substackcdn.com/image/fetch/$s_!5nRJ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F94c1d66c-7301-45c4-9d4d-33e9537ca525_3840x2160.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><em>Adapted from a live presentation to the Uber Delivery Design team in January 2025, I&#8217;ve spent over a decade designing and facilitating workshops, reviews, and brainstorming with teams ranging from peers to C-level executives.</em></p><div><hr></div><p>By the way, I offer 1:1 design coaching for early- and mid- career designers and those navigating their next step. Sessions are practical and hands-on, with focus areas that include:</p><ul><li><p>Resume, case study, portfolio, and interview prep</p></li><li><p>Leveling up craft and strategy through critiques</p></li><li><p>Navigating startup and corporate environments as a woman of color</p></li></ul><p>With over 6 years of coaching experience and a decade in the design industry, I provide grounded, practical guidance tailored to your specific goals.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;mailto:leslie@andluo.studio?subject=1-on-1 design coaching session&quot;,&quot;text&quot;:&quot;Book a 1-on-1 Design Coaching Session&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="mailto:leslie@andluo.studio?subject=1-on-1 design coaching session"><span>Book a 1-on-1 Design Coaching Session</span></a></p><div><hr></div><h1><strong>Intro</strong></h1><p>You don&#8217;t have to be an expert in every topic, but knowing how to guide discussions, elevate ideas, and create an engaging space makes a facilitator invaluable. A great facilitator enables others to shine.</p><p>This guide covers practical skills for leading brainstorming sessions, design critiques, team discussions, and more. While my experience is rooted in product design, these techniques apply to any role that requires collaboration.</p><h2>The four pillars of confident facilitation</h2><ol><li><p><strong>Preparation</strong> &#8211; Set yourself and your participants up for success</p></li><li><p><strong>Setting the tone</strong> &#8211; Build energy and engagement from the start</p></li><li><p><strong>Leading the workshop*</strong> &#8211; Keep discussions focused and dynamic</p></li><li><p><strong>Guiding conversations to outcomes</strong> &#8211; Drive clarity and next steps</p></li></ol><p><em>*"Workshop" and "session" will be used interchangeably throughout this guide, but the tips and tactics apply to events, design reviews, critiques, and more.</em></p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.westandease.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">west &amp; ease is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><h1><strong>1. Preparation</strong></h1><p>The best workshops feel effortless, but behind the scenes, strong preparation makes that possible. Think of it like great design&#8212;when done well, it&#8217;s nearly invisible.</p><p><strong>Start with a clear objective. </strong>What&#8217;s the outcome you want? Whether it&#8217;s generating roadmap ideas or introducing a new concept, structure the session around that goal. If participants know what success looks like, they can engage more effectively.</p><p><strong>Set your participants up for success by providing context in advance.</strong> Participants can feel confident joining, learning, and collaborating if you help them know what&#8217;s expected of them. When possible, send agendas, pre-reads, and any required tools in advance. A simple reminder email can boost attendance and engagement.</p><p><strong>Give participants clear roles if they need them.</strong> If you want someone to present, let them know ahead of time. If you need folks to volunteer to co-facilitate breakout sessions, give them a heads-up so they can prepare.</p><p><strong>Equip participants with what they need.</strong> If you expect them to brainstorm, have pens and sticky notes ready. If a presentation is required, ensure slides are preloaded or cables are accessible. Minimizing friction keeps the session flowing.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!NNIu!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbfee8fbd-ea25-4542-8bac-1a210618f17a_3840x2160.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!NNIu!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbfee8fbd-ea25-4542-8bac-1a210618f17a_3840x2160.png 424w, https://substackcdn.com/image/fetch/$s_!NNIu!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbfee8fbd-ea25-4542-8bac-1a210618f17a_3840x2160.png 848w, https://substackcdn.com/image/fetch/$s_!NNIu!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbfee8fbd-ea25-4542-8bac-1a210618f17a_3840x2160.png 1272w, https://substackcdn.com/image/fetch/$s_!NNIu!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbfee8fbd-ea25-4542-8bac-1a210618f17a_3840x2160.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!NNIu!,w_2400,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbfee8fbd-ea25-4542-8bac-1a210618f17a_3840x2160.png" width="1200" height="675" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/bfee8fbd-ea25-4542-8bac-1a210618f17a_3840x2160.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:false,&quot;imageSize&quot;:&quot;large&quot;,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:1200,&quot;bytes&quot;:229542,&quot;alt&quot;:&quot;White text on a blue background that says \&quot;Use the tools you're most confident with and meet people where they currently are.\&quot;&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-large" alt="White text on a blue background that says &quot;Use the tools you're most confident with and meet people where they currently are.&quot;" title="White text on a blue background that says &quot;Use the tools you're most confident with and meet people where they currently are.&quot;" srcset="https://substackcdn.com/image/fetch/$s_!NNIu!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbfee8fbd-ea25-4542-8bac-1a210618f17a_3840x2160.png 424w, https://substackcdn.com/image/fetch/$s_!NNIu!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbfee8fbd-ea25-4542-8bac-1a210618f17a_3840x2160.png 848w, https://substackcdn.com/image/fetch/$s_!NNIu!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbfee8fbd-ea25-4542-8bac-1a210618f17a_3840x2160.png 1272w, https://substackcdn.com/image/fetch/$s_!NNIu!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbfee8fbd-ea25-4542-8bac-1a210618f17a_3840x2160.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p><p>Most of all, amongst all the tools one can prepare, selecting the right tools comes down to where you&#8217;re most confident and can be most efficient. Learning a new tool to run a workshop is already double the work you need&#8212;and potentially more work for your participants. So if you can, stick with familiar tools especially ones where your participants already have access and that you&#8217;ll reuse later.</p><p>For example, during planning cycles at Uber Eats, I&#8217;ve worked with teams and leveraged tools like Trello, Google Sheets, Mural, and more. While Trello and Mural were great for generating ideas, and included a built-in timer and voting functionality, our teams rarely used it daily. It meant getting every teammate onto a new platform. It turns out, that the most efficient was to brainstorm in Google Sheets which would then allow us to easily transfer once prioritized into our tracking documentation which already existed in Sheets. All in all, leverage tools for your long-term needs, where folks spend the most time, and you&#8217;re most confident in can help take the burden of choosing tools out of the way.</p><div><hr></div><h1><strong>2. Setting the tone</strong></h1><p>A strong start fosters engagement. Simple actions&#8212;like playing music as people join or encouraging small talk&#8212;can make the physical or virtual room feel welcoming.</p><p><strong>Icebreakers help establish energy and participation. </strong>Setting aside dedicated time to introduce a new group of people to one another is a helpful and intentional way to build familiarity before diving into topics. In virtual settings, <strong>encourage video participation</strong>&#8212;it boosts engagement. Leading by example (having your camera on) invites others to do the same.</p><p>A few icebreaker ideas include:</p>
      <p>
          <a href="https://www.westandease.com/p/becoming-a-confident-facilitator">
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   ]]></content:encoded></item><item><title><![CDATA[Driving influence as a designer*]]></title><description><![CDATA[Ways to understand what influence means and tangible tools that you can try to adapt, apply, and iterate in your workflow.]]></description><link>https://www.westandease.com/p/driving-influence-as-a-designer</link><guid isPermaLink="false">https://www.westandease.com/p/driving-influence-as-a-designer</guid><dc:creator><![CDATA[Leslie Luo]]></dc:creator><pubDate>Mon, 29 Jul 2024 14:02:29 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/5b9f02bc-32cf-4695-bafd-1045ee984eac_3840x2160.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><em>*designer in tech, but also anyone who wants to prioritize growth and collaboration in their career</em></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!RGnq!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31f0526c-d596-45c9-af81-d7faebd82907_3840x2160.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!RGnq!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31f0526c-d596-45c9-af81-d7faebd82907_3840x2160.png 424w, https://substackcdn.com/image/fetch/$s_!RGnq!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31f0526c-d596-45c9-af81-d7faebd82907_3840x2160.png 848w, https://substackcdn.com/image/fetch/$s_!RGnq!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31f0526c-d596-45c9-af81-d7faebd82907_3840x2160.png 1272w, https://substackcdn.com/image/fetch/$s_!RGnq!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31f0526c-d596-45c9-af81-d7faebd82907_3840x2160.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!RGnq!,w_2400,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31f0526c-d596-45c9-af81-d7faebd82907_3840x2160.png" width="1200" height="675" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/31f0526c-d596-45c9-af81-d7faebd82907_3840x2160.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:false,&quot;imageSize&quot;:&quot;large&quot;,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:1200,&quot;bytes&quot;:155624,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-large" alt="" srcset="https://substackcdn.com/image/fetch/$s_!RGnq!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31f0526c-d596-45c9-af81-d7faebd82907_3840x2160.png 424w, https://substackcdn.com/image/fetch/$s_!RGnq!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31f0526c-d596-45c9-af81-d7faebd82907_3840x2160.png 848w, https://substackcdn.com/image/fetch/$s_!RGnq!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31f0526c-d596-45c9-af81-d7faebd82907_3840x2160.png 1272w, https://substackcdn.com/image/fetch/$s_!RGnq!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F31f0526c-d596-45c9-af81-d7faebd82907_3840x2160.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><em>Adapted from a live presentation to my fellow peers in the Uber Delivery Design team in July 2024. I&#8217;ve been designing full-time in-house and freelance since 2014, when I started my career in small to medium-sized startups as a design team of a few or the only designer on the team. I joined Uber&#8217;s Delivery Design organization in 2019 and have had the pleasure of being a part of several teams, including Merchant, Ads, Membership, and, most recently, leading the Consumer Growth design team.&nbsp;</em></p><div><hr></div><p>By the way, I offer 1:1 design coaching for early- and mid-career designers and those navigating their next step. Sessions are practical and hands-on, with focus areas that include:</p><ul><li><p>Resume, case study, portfolio, and interview prep</p></li><li><p>Leveling up craft and strategy through critiques</p></li><li><p>Navigating startup and corporate environments as a woman of color</p></li></ul><p>With over 6 years of coaching experience and a decade in the design industry, I provide grounded, practical guidance tailored to your specific goals.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;mailto:leslie@andluo.studio?subject=1-on-1 design coaching session&quot;,&quot;text&quot;:&quot;Book a 1-on-1 Design Coaching Session&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="mailto:leslie@andluo.studio?subject=1-on-1 design coaching session"><span>Book a 1-on-1 Design Coaching Session</span></a></p><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!G8eJ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb9307a62-4e27-45e4-b340-27575c3fa264_3840x2160.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!G8eJ!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb9307a62-4e27-45e4-b340-27575c3fa264_3840x2160.png 424w, https://substackcdn.com/image/fetch/$s_!G8eJ!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb9307a62-4e27-45e4-b340-27575c3fa264_3840x2160.png 848w, https://substackcdn.com/image/fetch/$s_!G8eJ!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb9307a62-4e27-45e4-b340-27575c3fa264_3840x2160.png 1272w, https://substackcdn.com/image/fetch/$s_!G8eJ!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb9307a62-4e27-45e4-b340-27575c3fa264_3840x2160.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!G8eJ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb9307a62-4e27-45e4-b340-27575c3fa264_3840x2160.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/b9307a62-4e27-45e4-b340-27575c3fa264_3840x2160.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:127788,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!G8eJ!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb9307a62-4e27-45e4-b340-27575c3fa264_3840x2160.png 424w, https://substackcdn.com/image/fetch/$s_!G8eJ!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb9307a62-4e27-45e4-b340-27575c3fa264_3840x2160.png 848w, https://substackcdn.com/image/fetch/$s_!G8eJ!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb9307a62-4e27-45e4-b340-27575c3fa264_3840x2160.png 1272w, https://substackcdn.com/image/fetch/$s_!G8eJ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb9307a62-4e27-45e4-b340-27575c3fa264_3840x2160.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Often, we talk about wanting a seat at the table, but what is the table? Once you get there, what does it mean to have the space, and how do you continue to ensure it is valued? I aim to walk through a few ways to understand what influence means and tangible tools you can adapt, apply, and iterate into your workflow so that we shift the conversation from &#8220;I want a seat at the table.&#8221; to &#8220;Here&#8217;s what I bring to the table, and what we&#8217;ll build together.&#8221;</p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.westandease.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">west &amp; ease is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!PdnU!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffc7e2100-9060-45eb-8248-a807b6db49e0_3840x2160.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!PdnU!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffc7e2100-9060-45eb-8248-a807b6db49e0_3840x2160.png 424w, https://substackcdn.com/image/fetch/$s_!PdnU!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffc7e2100-9060-45eb-8248-a807b6db49e0_3840x2160.png 848w, https://substackcdn.com/image/fetch/$s_!PdnU!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffc7e2100-9060-45eb-8248-a807b6db49e0_3840x2160.png 1272w, https://substackcdn.com/image/fetch/$s_!PdnU!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffc7e2100-9060-45eb-8248-a807b6db49e0_3840x2160.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!PdnU!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffc7e2100-9060-45eb-8248-a807b6db49e0_3840x2160.png" width="728" height="409.5" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/fc7e2100-9060-45eb-8248-a807b6db49e0_3840x2160.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:false,&quot;imageSize&quot;:&quot;normal&quot;,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:728,&quot;bytes&quot;:9135421,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!PdnU!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffc7e2100-9060-45eb-8248-a807b6db49e0_3840x2160.png 424w, https://substackcdn.com/image/fetch/$s_!PdnU!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffc7e2100-9060-45eb-8248-a807b6db49e0_3840x2160.png 848w, https://substackcdn.com/image/fetch/$s_!PdnU!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffc7e2100-9060-45eb-8248-a807b6db49e0_3840x2160.png 1272w, https://substackcdn.com/image/fetch/$s_!PdnU!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffc7e2100-9060-45eb-8248-a807b6db49e0_3840x2160.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h1><strong>Influence requires trust</strong></h1><p>According to the <a href="https://www.merriam-webster.com/dictionary/influence">Merriam-Webster dictionary</a>, to have influence is to have the capacity or power to cause an effect in an intangible or indirect way. To me, influence in the context of our careers is about our soft skills. While those technical craft skills are just as important as a designer, being able to effectively collaborate is an endeavor that requires more than being incredible as a team of one. Because your deliverables are ultimately only one part of the process, getting to the right direction or solution requires teamwork and influence.</p><p>So, to have influence, you must have a foundation of trust between yourself and the people you want to influence or build influence with.&nbsp;</p><h1><strong>Gaining trust requires effort</strong></h1><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!HUMp!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F61437de4-4f5a-48ed-b38b-c62c53eafabd_3840x2160.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!HUMp!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F61437de4-4f5a-48ed-b38b-c62c53eafabd_3840x2160.png 424w, https://substackcdn.com/image/fetch/$s_!HUMp!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F61437de4-4f5a-48ed-b38b-c62c53eafabd_3840x2160.png 848w, https://substackcdn.com/image/fetch/$s_!HUMp!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F61437de4-4f5a-48ed-b38b-c62c53eafabd_3840x2160.png 1272w, https://substackcdn.com/image/fetch/$s_!HUMp!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F61437de4-4f5a-48ed-b38b-c62c53eafabd_3840x2160.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!HUMp!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F61437de4-4f5a-48ed-b38b-c62c53eafabd_3840x2160.png" width="728" height="409.5" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/61437de4-4f5a-48ed-b38b-c62c53eafabd_3840x2160.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:false,&quot;imageSize&quot;:&quot;normal&quot;,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:728,&quot;bytes&quot;:290012,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!HUMp!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F61437de4-4f5a-48ed-b38b-c62c53eafabd_3840x2160.png 424w, https://substackcdn.com/image/fetch/$s_!HUMp!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F61437de4-4f5a-48ed-b38b-c62c53eafabd_3840x2160.png 848w, https://substackcdn.com/image/fetch/$s_!HUMp!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F61437de4-4f5a-48ed-b38b-c62c53eafabd_3840x2160.png 1272w, https://substackcdn.com/image/fetch/$s_!HUMp!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F61437de4-4f5a-48ed-b38b-c62c53eafabd_3840x2160.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h3><strong>01. Establishing trust</strong></h3><p>Establishing trust is important, whether it's your first day on the job, starting a new project, or joining a new team. From my experience across each area I've worked in within Uber (and across many jobs and clients), establishing a relationship helps set the tone of the relationship across all parties.</p><p>Take the time to understand your collaborators and their motivations. It's not only about you and what you need as a designer to do your job well. It's also about ensuring that you understand your collaborators and their goals while helping them understand yours.&nbsp;</p><p>Specifically, ask and learn about working styles. Are your collaborators more efficient via Slack? Do they like to jump on a call or walk over to your desk to jam? Then, figure out how that fits your style better. You can always iterate as you go. When you try to meet someone where they are and feel seen, they are more likely to be able to easily work with you since you&#8217;re already tapped into their process seamlessly. Ultimately, it's about finding a middle ground to make the process more effective for all parties.</p><p>Across different organizations, each team and role also has different priorities. Understanding these priorities, along with an individual&#8217;s motivations, can help you better understand why someone prioritizes an idea or decision that may not be immediately obvious to you. Over time, building this muscle to understand motivations can also help you with negotiation and trade-off conversations.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!ptHp!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcce1181a-57d1-4e16-ac4b-59a7ec22ae42_3840x2160.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!ptHp!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcce1181a-57d1-4e16-ac4b-59a7ec22ae42_3840x2160.png 424w, https://substackcdn.com/image/fetch/$s_!ptHp!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcce1181a-57d1-4e16-ac4b-59a7ec22ae42_3840x2160.png 848w, https://substackcdn.com/image/fetch/$s_!ptHp!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcce1181a-57d1-4e16-ac4b-59a7ec22ae42_3840x2160.png 1272w, https://substackcdn.com/image/fetch/$s_!ptHp!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcce1181a-57d1-4e16-ac4b-59a7ec22ae42_3840x2160.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!ptHp!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcce1181a-57d1-4e16-ac4b-59a7ec22ae42_3840x2160.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/cce1181a-57d1-4e16-ac4b-59a7ec22ae42_3840x2160.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:131225,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!ptHp!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcce1181a-57d1-4e16-ac4b-59a7ec22ae42_3840x2160.png 424w, https://substackcdn.com/image/fetch/$s_!ptHp!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcce1181a-57d1-4e16-ac4b-59a7ec22ae42_3840x2160.png 848w, https://substackcdn.com/image/fetch/$s_!ptHp!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcce1181a-57d1-4e16-ac4b-59a7ec22ae42_3840x2160.png 1272w, https://substackcdn.com/image/fetch/$s_!ptHp!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcce1181a-57d1-4e16-ac4b-59a7ec22ae42_3840x2160.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>For example, across different organizations at Uber and other tech startups I&#8217;ve worked with, teams have different <a href="https://en.wikipedia.org/wiki/Objectives_and_key_results">OKRs (Objective and Key Results) </a>and goals to hit. And oftentimes, it&#8217;s not simply to &#8220;deliver the best user experience.&#8221;&nbsp;</p><p>Product Managers, for example, focus on OKRs and business goals and ensure alignment across many areas. Just like designers, product managers all have their own styles of working but ultimately need to hit their goals and metrics (hopefully with you). So, it&#8217;s important to take the time to understand the language (key metrics, technical foundation, and tradeoffs) and the &#8220;whys&#8221; behind them to understand if something is important or isn&#8217;t to get on the same page.&nbsp;</p><p>Engineering, for example, often considers code efficiency, whether in the actual development process (handoff, engineering requirements documentation, etc&#8230;) or the outcome (reducing latency, load times, high code quality, etc&#8230;). They often also care about using the best methods and technologies to build effectively and scale without being bogged down by old systems or arbitrary processes. So, it's important to take the time to understand what drives your engineering counterparts to feel empowered to do their work and what they find most impactful.</p><p>Whenever you start on a new team or project, level set via informal 1:1s and formal kick-offs:</p><ul><li><p>For informal 1:1s, ask about your collaborator's experiences and personal goals. This can help you understand why they might place a stronger emphasis on values like in-person communication over Slack or that they ultimately might want to strive for a particular career goal that you can align with.</p></li><li><p>For formal kick-offs, get the team together and ensure alignment in project/team/individual goals, who is accountable for what, and why. This is a great way to identify OKRs, goals, metrics, and constraints and gather initial ideas from the team.</p></li></ul><p></p>
      <p>
          <a href="https://www.westandease.com/p/driving-influence-as-a-designer">
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      </p>
   ]]></content:encoded></item><item><title><![CDATA[Designing better products with resourceful research]]></title><description><![CDATA[Cross-post of my guest post with Versive on designing better products with resourceful research]]></description><link>https://www.westandease.com/p/designing-products-with-resourceful-research</link><guid isPermaLink="false">https://www.westandease.com/p/designing-products-with-resourceful-research</guid><dc:creator><![CDATA[Leslie Luo]]></dc:creator><pubDate>Sun, 02 Jun 2024 14:34:32 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/da5e318f-8b48-4d46-bf70-aa00116377de_3200x1920.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Alongside <a href="https://versive.co/?=utm_source=westandease">Versive</a> co-founder <a href="https://www.linkedin.com/in/erictli/">Eric Li</a>, I recently shared my thoughts on how, as a product designer, I&#8217;ve incorporated resourceful research into my design process&#8212;with or without dedicated research teams. I include examples from my experience and a fun one from the U.S. government that I learned from a recent podcast episode by RadioLab. </p><p>You can read the original post directly at <a href="https://www.getversive.com/blog/resourceful-research-leslie-luo?=utm_source=westandease">https://www.getversive.com/blog/resourceful-research-leslie-luo</a> or continue reading below.</p><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.westandease.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">west &amp; ease is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><p>As product designers, identifying the right problems to solve and how to solve them requires not just intuition but also insight. Insights can come in various forms, such as quantitative data about product usage or qualitative findings from customer interviews.</p><p>Whether you're a design team of one or many, gathering insights can be intimidating and time-consuming. It's easy to understand why teams decide not to incorporate research into their design process.</p><p>Instead of forgoing it, let's chat about a few ways we can get creative to make insight-informed decisions throughout the product development cycle.</p><h3><strong>Research as a strategic shift in perspective</strong></h3><p>Teams often skip research for a few common reasons: it can be expensive, require specific expertise, and eat up precious time. It can be tough to balance these factors, especially when deadlines are looming.</p><p>But here's the thing: looking at research as a smart investment changes the game. When we gather both qualitative and quantitative data, we're not just guessing. We're building stronger hypotheses and making decisions based on solid insights, not just gut feelings.</p><p>Investing in research upfront also pays off big time. It saves us from building things that miss the mark with users, saving us headaches and rework later on. So let's dive into research with confidence, knowing it's our not-so-secret weapon for creating products that users love.</p><p>Let's take a look at a couple of case studies that illustrate how research can level-up your product design.</p><h3><strong>Case study: Fundera</strong></h3><blockquote><p><em>How an up-front investment in leveraging existing customer insight via shadowing cross-functional colleagues, understanding customer data, and validating prototype concepts helps teams like Fundera execute more efficiently and understand the "why"s behind user interaction</em></p></blockquote><p>At Fundera, while we didn't have a dedicated research team, we dove headfirst into understanding our users' needs. My days were filled with shadowing our sales teammates and absorbing valuable insights from their customer interactions. This hands-on approach fueled our initial development of a <strong><a href="https://www.leslieluo.com/project/loan-app-submission">customized onboarding workflow</a></strong> that hit the mark with our users and their needs.</p><p>To back up our instincts, we delved into metrics using MixPanel and conducted user tests via UserTesting. These tests were game-changers, validating our hypotheses and guiding our product and design decisions in the right direction. This upfront investment of gathering insights allowed us to understand the "why" behind user interactions. This allowed us to more quickly refine our hypotheses, iterate on our product, and ship features that solved actual user needs.</p><p>This approach to research wasn't about following a flawless process. It was about using every tool in our toolbox to make informed decisions and create products that truly resonated with our users. By being resourceful and understanding our customers and data, we were able to more effectively experiment, learn, and craft experiences that made a real impact.</p><h3><strong>Case study: U.S. Federal Government</strong></h3><blockquote><p><em>How the U.S. Federal Government leveraged hallway testing and A/B testing to update the highest stakes moment when someone calls the National Suicide Prevention Hotline: the hold music</em></p></blockquote><p>Don't just take it from me. One of my favorite stories about research comes from <strong><a href="https://radiolab.org/podcast/hold-on">Radiolab's "Hold On" episode</a></strong>. In the episode, hosts Lulu Miller and Simon Adler delve into a crucial issue: many callers to the National Suicide Hotline hang up due to the time it takes to connect with a qualified counselor.</p><p>During this waiting period, callers are subjected to hold music. The team wanted to understand whether this hold music had an impact on callers hanging up. So, they turned to research and testing.</p><p>Despite the constraints of a small sample size and regulatory limitations like the Paperwork Reduction Act, the team utilized hallway testing with around 8-9 participants, where they went around the National Mall in Washington D.C. and stopping bystanders to get their feedback. This scrappy yet impactful approach provided enough information to lead the team to run a countrywide A/B test. This test found a statistically significant increase in callers staying on the line, when the hold music was improved.</p><p>The example illustrates the power of using testing and research, even in resource-constrained situations, to uncover insights and drive actionable outcomes. It underscores the importance of starting small and applying creative methodologies even the largest issues.</p><h3><strong>Some actionable takeaways</strong></h3><p>Considering running your own research for your teams? Here are a few parting ideas that I would recommend:</p><ul><li><p><strong>Leverage Internal Teams:</strong> Your sales, operations, business development, and other internal teams can be a goldmine of knowledge about user needs and pain points. Tap into their insights to inform your research efforts.</p></li><li><p><strong>Explore Third-Party Tools:</strong> Look into third-party tools that align with your team's needs and budget. Unmoderated research tools can help you start collecting insights faster. Start with something simple that meets your initial requirements and evolve and automate as you progress.</p></li><li><p><strong>Utilize Website/App Tracking Metrics:</strong> Make use of website or app tracking metrics to develop stronger hypotheses. Data-driven insights from user behavior can guide your research direction and validate your assumptions.</p></li><li><p><strong>Hallway Testing:</strong> Don't underestimate the power of hallway testing. Whether you're testing general usability with your own teammates or testing new concepts with external users, hallway testing can provide quick and valuable feedback to refine your designs.</p></li></ul><p>By embracing these strategies and taking a hands-on approach to research, product designers can gain valuable insights, validate assumptions, and ultimately create products that better meet user needs and expectations. Keep experimenting, learning, and iterating to drive continuous improvement in your design process.</p><div><hr></div><div class="captioned-button-wrap" data-attrs="{&quot;url&quot;:&quot;https://www.westandease.com/p/designing-products-with-resourceful-research?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="CaptionedButtonToDOM"><div class="preamble"><p class="cta-caption">Thank you for reading west &amp; ease. This post is public so feel free to share it.</p></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.westandease.com/p/designing-products-with-resourceful-research?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.westandease.com/p/designing-products-with-resourceful-research?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p></div><div><hr></div><p>You can find more resources on incorporating user research into your product development process via AI and much more on the <a href="https://www.getversive.com/blog?=utm_source=westandease">Versive Blog</a>.</p><div><hr></div><p>I also offer 1:1 design coaching for early-career designers and those navigating their next step. Sessions are practical and hands-on, with focus areas that include:</p><ul><li><p>Resume, case study, portfolio, and interview prep</p></li><li><p>Leveling up craft and strategy through critiques</p></li><li><p>Navigating startup and corporate environments as a woman of color</p></li></ul><p>With over 6 years of coaching experience and a decade in the design industry, I provide grounded, practical guidance tailored to your specific goals.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;mailto:lesliexluo@gmail.com?subject=1-on-1 design coaching session&quot;,&quot;text&quot;:&quot;Book a 1-on-1 Design Coaching Session&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="mailto:lesliexluo@gmail.com?subject=1-on-1 design coaching session"><span>Book a 1-on-1 Design Coaching Session</span></a></p>]]></content:encoded></item><item><title><![CDATA[Voices from the Field Guest Lecture: Product Design Exercises]]></title><description><![CDATA[Watch now (32 mins) | Live guest lecture by Leslie Luo for UC Davis Design 40C: Design for Aesthetics course led by Professor James (Jim) Housefield]]></description><link>https://www.westandease.com/p/voices-from-the-field-guest-lecture</link><guid isPermaLink="false">https://www.westandease.com/p/voices-from-the-field-guest-lecture</guid><dc:creator><![CDATA[Leslie Luo]]></dc:creator><pubDate>Tue, 05 Dec 2023 14:01:38 GMT</pubDate><enclosure url="https://api.substack.com/feed/podcast/139416876/634d16a382f3f4a6af1b75bb8cd4db6d.mp3" length="0" type="audio/mpeg"/><content:encoded><![CDATA[<p><em>&#127891; UC Davis Design student? Get full access to this post for 30% off your first year at <a href="http://www.westandease.com/ucddesign">www.westandease.com/ucddesign</a>.</em></p><p>I recently had the pleasure of giving a guest lecture at the University of Califonia, Davis Design 40C course on Design for Aesthetics, taught by&nbsp;<a href="https://www.linkedin.com/in/housefield/">Professor James (Jim) Housefield</a>.&nbsp;</p><p>During the lecture, I shared insights from my career path&#8230;</p>
      <p>
          <a href="https://www.westandease.com/p/voices-from-the-field-guest-lecture">
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   ]]></content:encoded></item><item><title><![CDATA[Mentorship and Your Career Journey]]></title><description><![CDATA[Cross-post of my original "Office Hours" conversation with get-merit.com]]></description><link>https://www.westandease.com/p/mentorship-and-your-career-journey</link><guid isPermaLink="false">https://www.westandease.com/p/mentorship-and-your-career-journey</guid><dc:creator><![CDATA[Leslie Luo]]></dc:creator><pubDate>Fri, 09 Jun 2023 14:40:37 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/5f06898b-ff73-4166-b44e-fef89ac66b8a_1600x960.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Recently, alongside <a href="https://blog.get-merit.com/author/rachel-spurrier/">Rachel Spurrier</a> from <a href="https://get-merit.com/">Merit</a>, I crafted my thoughts on how mentorship has been crucial for my career growth. I was incredibly honored to be asked to share and reflect on my journey of navigating my career. I hope this piece can inspire someone to feel more confident in reaching out to our communities to offer and receive help.</p><p>You can read the original post directly at <a href="https://blog.get-merit.com/office-hours-with-leslie-luo/">https://blog.get-merit.com/office-hours-with-leslie-luo</a> or continue reading below.</p><div><hr></div><p>By the way, I offer 1:1 design coaching for early- and mid-career designers and those navigating their next step. Sessions are practical and hands-on, with focus areas that include:</p><ul><li><p>Resume, case study, portfolio, and interview prep</p></li><li><p>Leveling up craft and strategy through critiques</p></li><li><p>Navigating startup and corporate environments as a woman of color</p></li></ul><p>With over 6 years of coaching experience and a decade in the design industry, I provide grounded, practical guidance tailored to your specific goals.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;mailto:leslie@andluo.studio?subject=1-on-1 design coaching session&quot;,&quot;text&quot;:&quot;Book a 1-on-1 Design Coaching Session&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="mailto:leslie@andluo.studio?subject=1-on-1 design coaching session"><span>Book a 1-on-1 Design Coaching Session</span></a></p><div><hr></div><h3>Welcome to Merit Office Hours! This March, we're commemorating Women's History Month by celebrating the amazing women in the <a href="https://get-merit.com/">Merit community</a>. We chatted with mentor and Merit advocate <a href="https://www.get-merit.com/p/leslie-luo?ref=blog.get-merit.com">Leslie Luo</a> about the role of mentorship in her career.</h3><p>Leslie Luo is a Senior Product Designer who collaborates with teams to strategize and execute user-centered research and design by identifying and creating solutions for the right problems to solve. She&#8217;s currently focused on elevating the membership experience with Uber Eats.</p><p>She hosts Conversations on her blog, <a href="http://www.westandease.com/?ref=blog.get-merit.com">west &amp; ease</a>, where with her guests, she explores themes such as the creative process and identity. She also shares Voice Notes, a series of personal thoughts and anecdotes where she shares questions and answers that she hopes to explore with herself and others.</p><div><hr></div><p><strong>Rachel Spurrier</strong>: What role has mentorship (either giving or receiving) played in your career journey?</p><p><strong>Leslie Luo</strong>: Mentorship has allowed me to reflect and problem solve with someone else who has gone through a similar trajectory and is open to providing or receiving guidance to navigate it together.</p><p>One of the most powerful aspects of having a great mentor is someone who can help guide you in the various directions you want to head towards and arm you with the knowledge you need to make confident decisions for yourself. In all the small and big moments, my various mentors have acted as my support system as I navigated my life and career. A few of those moments included life-changing decisions like deciding to move across the country for a new role to small but mighty moments of learning how to meet more people intentionally or what to say in conversations with my managers and peers.</p><blockquote><h3>As a mentor, being able to reflect those insights back to them, even as simple as saying, "I'm hearing X, is that right?" helps mentees clarify their thoughts.</h3></blockquote><p>Becoming a mentor has allowed me to continue to grow and refine my skills as an active listener, problem solver, and coach. In addition, I find a lot of joy in helping others realize their potential. There's nothing more rewarding than seeing someone understand what may have initially seemed impossible become possible through a reframe or simply by feeling heard.</p><p>As a mentor with Merit, I've met many talented folks eager to figure out what to do next in their journey. Before providing solutions, I spend my sessions understanding context and holding space for folks to voice what they seek help with and, more importantly, why. Mentees will often feel lost in the details or overwhelmed when recounting all the micro-decisions or information they've been holding on to. But, in that process, folks are usually pretty clear on what they want and don't want. As a mentor, being able to reflect those insights back to them, even as simple as saying, "I'm hearing X, is that right?" helps mentees clarify their thoughts. It goes from "It's all in my head" to "Oh wait, this is a valid experience, and I can figure it out."</p><p><strong>RS</strong>: You're a mentor with Merit. What led you to become a mentor? What has providing mentorship looked like for you?</p><p><strong>LL</strong>: I owe much of the success of my career to the mentors who took the time out of their days to truly listen and arm me with ideas and tools to empower me to figure out whatever I wanted.</p><p>As I grew into a more senior role in my career, I started seeing the switch and desire from myself to practice learning through teaching&#8212;specifically through mentorship.</p><p>I've intentionally continued the individual contributor path in my full-time role because, currently, the skills I&#8217;m practicing give me more energy day-to-day. However, with this decision, I focus less on coaching and mentorship formally, which people managers usually do. That said, I still wanted to continue growing those skills for myself. After all, many folks in design careers can go back and forth between management and IC work. In addition, the strongest leaders I know can <a href="https://uxdesign.cc/individual-contributor-and-manager-are-not-mutually-exclusive-kim-bost-531d93a25cc9?ref=blog.get-merit.com">tap into a wide range of skills to amplify their roles</a>&#8212;no matter their core responsibilities or titles. Thus, practicing mentorship is a no-brainer for me to continue my growth on my own terms.</p><p>With Merit, I joined because I was looking for a platform to help me focus on the core parts of what I loved most about mentorship: the 1:1 conversations that allow for fluid sessions to brainstorm and take action together. I was also looking specifically to connect more closely with underrepresented and under-networked communities so that I could do my part in bridging the gap and elevating others as those who have done so before me.</p><p>In general, I also find a lot of joy in being able to help someone grow and build their confidence. So if I could help at least one other person feel seen and heard, that's everything.</p><blockquote><h3>With Merit...I was also looking specifically to connect more closely with underrepresented and under-networked communities so that I could do my part in bridging the gap and elevating others as those who have done so before me.</h3></blockquote><p><strong>RS</strong>: What is the importance of having a mentor when you're earlier in your career?</p><p><strong>LL</strong>: As a woman of color who grew up in an immigrant family and raised in a socio-economically disadvantaged community, mentorship, <a href="https://blog.get-merit.com/the-5-types-of-mentors-you-need-throughout-your-career/#types-of-mentorship">in its many forms</a>, helped lift me from where I was to help me expand my worldview and access to people, places, and experiences that would not otherwise be available for me.</p><p>Thus, mentorship can be an incredible experience throughout your career&#8212;whether you're early, transitioning, or trying to figure out what's next.</p><p>For example, I wanted to pursue a law degree before my design career. One of my first mentors opened up access to the process of preparing for law school and gave me clarity through his experience and shared considerations to help me make my own decisions. He connected me to opportunities, including working at a local law clinic, introducing me to his professor leading to a summer internship, participating as a witness for mock trials for the courtroom experience, and eventually coaching me to apply and receiving an acceptance to a program that focused on elevating underrepresented students to prepare for law school.</p><p>Most pivotally, because of our multi-year relationship, when it came time for me to decide whether to commit to pursuing a law degree, he helped me make a firm decision on what to do next. In this case, I decided that I was not certain law was my path forward, and I would rather spend my time learning more about design. And his reassurance and support, which came from a place of rooting for me and genuine care, allowed me the confidence to make the switch.</p><p>So whether it's one person or multiple people who become your mentors, and no matter where you are in your career, having someone in your corner can be game-changing. Having someone on your side makes making tough decisions for yourself become more achievable and accessible.</p><blockquote><h3>As a woman of color who grew up in an immigrant family and raised in a socio-economically disadvantaged community, mentorship, <a href="https://blog.get-merit.com/the-5-types-of-mentors-you-need-throughout-your-career/#types-of-mentorship">in its many forms</a>, helped lift me from where I was to help me expand my worldview and access to people, places, and experiences that would not otherwise be available for me.</h3></blockquote><p><strong>RS</strong>: What advice would you give to someone earlier in their career when seeking out mentorship?</p><p><strong>LL</strong>: When seeking a mentor, remember that a mentor can be someone who comes into your life once or is a recurring character in your career or life journey. I've had a few people in my life that have fundamentally changed the course of my career, whom I've only spoken with once, and that's perfectly fine! On the other hand, some mentors are more open to an ongoing relationship. As a mentee, how receptive and proactive you are to engaging in the mentorship gives cues for the type of relationship you want, and a great mentor can establish the right setup for you together.</p><p>When you start a mentorship conversation, get context to better understand why your mentor may provide specific types of feedback. This can be doing research on your mentor or topic beforehand or spending time to do proper intros before jumping into questions. A great mentor will take the time to listen to where you're coming from and then contextualize relevant experience to guide you based on where you are in your journey.</p><p>In addition to context setting, I encourage folks to ask questions early and often. And specifically, to <a href="https://blog.get-merit.com/30-questions-to-ask-a-mentor/">craft your questions</a> to be more specific to get more valuable answers. For example, if you&#8217;re reaching out through a cold email and want to learn more about someone&#8217;s career trajectory, instead of starting off asking &#8220;How did you become a designer?&#8221;, it could be more specific, such as, &#8220;What motivates you to continue designing today? And is that the same answer you had when you first started in your career?&#8221; This helps you get the same answer but contextualize where your mentor&#8217;s journey might be and connect it back to where you might be.</p><p>Throughout your mentorship journey, be open because another perspective can lead to a reframe. A great mentor can help you think of other ways to tackle a problem or thought that might be different or something you've been avoiding. Sit in that feeling and push on it to better understand whether it's a good choice for yourself.</p><p>Most recently, as a mentee, I had my first conversation with a new mentor where I came in feeling stuck and worried about whether or not I could go up for a promotion in the upcoming performance cycle at work. I initially expressed that maybe it&#8217;s not the right time or I&#8217;m not feeling really set up for success at the moment. And the mentor asked me directly, &#8220;Well, why not?&#8221; Once we talked through my actual fears underneath my initial questions, it made me realize that I had much more control over my future. That, and, I&#8217;ve got work to do and know what I could try next. In this case, I went into our conversation with concerns but also with openness to hearing what and how my mentor would approach an experience they&#8217;ve also gone through before, thus allowing me to really hear myself and their suggestions to make a decision moving forward.</p><p>At the end of the day, no matter what the conversations lead to, use those answers to help guide your decisions, but ultimately remember that you're living your life. The decisions you make are for yourself, and you have to live with them. Mentorship is a lifelong journey for those who genuinely value it. So this advice is a firm reminder for myself and others on their way to continue trying and iterating as you go.</p><blockquote><h3>A great mentor can help you think of other ways to tackle a problem or thought that might be different or something you've been avoiding. Sit in that feeling and push on it to better understand whether it's a good choice for yourself.</h3></blockquote><p><strong>RS</strong>: Beyond your work as a senior product designer, you also freelance as a consultant and run <a href="http://www.westandease.com/?ref=blog.get-merit.com">west &amp; ease</a>. How do you think about career paths and roles beyond your full-time gig?</p><p><strong>LL</strong>: I'm inspired by folks who have multifaceted careers because, at the end of the day, we're multifaceted people. We all hold multiple roles and identities for ourselves and those around us.</p><p>As a recovering people pleaser, early in my career, I was often given the advice to consider saying "no" to more things so that I could focus 100% on one thing and get really good at it. But, I resonated more with the idea of being able to try a bunch of stuff so that I can figure out what I'm really into and could grow into not just a career but an integral part of my identity. And I've found that I'm into multiple things and want to learn and grow each at a different pace based on the different seasons of my life.</p><p>A few years back, I was hyper-focused on achieving the "senior" title as a product designer to prove to myself that I really could do this thing called design. However, after accomplishing that, I started to feel a bit lost and was <a href="https://www.nytimes.com/2021/04/19/well/mind/covid-mental-health-languishing.html?ref=blog.get-merit.com">languishing</a> because I had spent all these years trying to be one thing that came at the cost of my whole self.</p><p>When I took a step back to re-evaluate my values, I realized that being creative just for fun and learning purely through curiosity to better understand the world got lost because I stopped prioritizing it for myself. I also love collaborating with others and encouraging more ways for myself to be able to root for others. And so, when I became more intentional about trying and incorporating activities that re-enable those parts of my identity to flourish again, outside of just being a product designer, I could begin to fulfill my whole self rather than just being what I was in my full-time role.</p><p>All-in-all, I'm also wholly inspired by multi-hyphenate people and lives. So I hope to live a long life and explore all the variations of myself in multiple careers, identities, and plain old hobbies that honor my values&#8212;instead of just being defined by my full-time role.</p><blockquote><h3>I'm inspired by folks who have multifaceted careers because, at the end of the day, we're multifaceted people. We all hold multiple roles and identities for ourselves and those around us.</h3></blockquote><div><hr></div><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.westandease.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">west &amp; ease is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><p>You can find more advice on mentorship, breaking into the tech industry, interviewing tips, and much more on the <a href="https://blog.get-merit.com/">Merit Blog</a>. </p><p>If you&#8217;re an early- or mid- career product designer looking to elevate your career in tech, you can also book a time directly with me for a mentorship session. </p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;mailto:leslie@andluo.studio?subject=1-on-1 design coaching session&quot;,&quot;text&quot;:&quot;Book a 1-on-1 Design Coaching Session&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="mailto:leslie@andluo.studio?subject=1-on-1 design coaching session"><span>Book a 1-on-1 Design Coaching Session</span></a></p>]]></content:encoded></item></channel></rss>